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Brand New Brand.
Premium Automotive Services is an American success story. We helped share it with the world.
The Challenge: Premium Automotive was built on a culture of courtesy, openness, and respect for their clients. They requested a Startup marketing package to build their successful culture into a trusted brand.
The Solution: After thorough focus group testing, competitive analysis, and collaborative effort; PolluxCastor minted an original logo, font, and color theme for Premium's print, digital, and in-store materials. Web development gave PAS a modern presence to match their classic look and atmosphere.
 COMMERCIAL PHOTOGRAPHY - we are dedicated to our clients and enjoy making them look their best on all fronts. |  FOCUS GROUP - Before a logo & brand could be completed, a full focus group was conducted to understand our customer & lead us in the perfect direction. |  LOGO DESIGN: An Americana inspired logo was created to invoke the feelings of trust & reliability. |
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 WEBSITE DESIGN - a simultaneous website was launched with new logo. CLICK HERE TO VIEW |  BUSINESS CARD DESIGN - we created a clean and strikingly memorable design based on logo design elements. |  STORE FRONT DESIGN: in order take advantage of our new brand we photographed our locations & created mockups incorporating our new logo and slogan, "We Drive Together". |
 NEW UNIFORMS - in store look was created to highlight new brand. |  GRAPHIC DESIGN - product specific marketing materials were thought out and created for client. |  LOGO DESIGN |
 GRAPHIC DESIGN - product specific marketing materials were thought out and created for client. |
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