Purely Original.

EL Globo & Foy's are the Valley's original supermarkets; now they're the most original, too.

 

The Challenge:  After decades of tradition, El Globo & Foy's were ready for a revolution. They requested Full-Service marketing to reinvigorate their brand, while remaining true to their authentic valley heritage. 

 

The Solution:  After heavy investment in customer research and data collection, PolluxCastor went all-in with the "Choose Better!/ ¡Escoge Mejor!" bilingual rebranding campaign that unleashed all new logo-designs, weekly ads, uniforms and apparel, in-store design, and more. Original media and online campaigns have turned heads with a one-of-a-kind attitude, exciting contests, events, and community outreach efforts.