Sweet Success.

Valley Grande Institute for medical professionals was ready to leave the past, and imitators, behind. A makeover was in order. 

 

The Challenge: VGI's brand was hidden in a market of clinical clichés, and frankly, copycats. Valley Grande requested Full-Service marketing to reclaim their identity and share it with a new generation of young aspiring medical students. 

 

The Solution: After surveys and data analysis revealed their youthful, predominately female target market felt stress was a barrier to choosing VGI, PolluxCastor created "Success is Freedom;" a multimedia brand identity which warmly communicates the positive life outcomes VGI students can look forward to.