Standing Tall.

A proud, independent supermarket was ready to take on the world. We were happy to help.

 

The Challenge:  Junior's Supermarket needed a bold move to secure their place in a competitive market. They requested an audacious campaign that focused on what they did best - Meat.

 

The Solution:  PolluxCastor pulled no punches; "The Real Meat People" bcame a brand identity, slogan, logo, and multi year campaign for Junior's. It was so effective, their primary competitor was forced to "borrow" some of our imagery! A great compliment from a great brand.