Energizing a Global Brand.

 

CS & Kelley wanted a dominant brand for a dominant product. We obliged, dos veces. 

 

The Challenge:  Kelley's aFX is a revolutionary product in a market skeptical of change. CS requested a bold take on the aFX's advantages over traditional dock levelers that worked in both English and Spanish.

 

The Solution:  PolluxCastor produced twin spots with localized jargon and humor that hit the mark, dead-on. A concurrent print campaign drives the point home: a Kelley does not pop, my friend.