Elevate your expectations

Home Entertainment by D-Tronics was ready to go upmarket. We liked the sound of that.

 

The Challenge: D-Tronics is a successful automotive audio value brand. They requested Full-Service marketing to grow their brand with Home Entertainment by D-Tronics, a premium home theater, automation, and security retailer. 

 

The Solution:  While demographic research found potential clients at the higher end of the income scale, it also found niche markets like audiophiles, home builders, and commercial contractors. PolluxCastor launched "Elevate your Experience;" concurrent multimedia subcampaigns for each of Home Entertainment's target markets.